Company Overview 

Since 2016, Bangzheng Machinery (邦正机械) has been pushing the boundaries of CNC cutting technology, delivering high-performance equipment like vibrating knife cutters, laser cutters, and fully automatic fabric cutting machines. These cutters are widely used to process flexible materials across industries like apparel, home furnishing, aviation seating, and composites. Bangzheng’s products are sold in over 80 countries and regions, with a strong presence in markets like South America and Africa.   
 

Key Challenges 

1. Bangzheng relied on trade shows and B2B platforms to generate leads, but lacked the tool to verify the purchasing intent and credibility of these prospects. With limited visibility into leads quality, sales reps wasted nearly 30% of their time chasing unqualified leads.  

2. Reaching prospects through social channels like WhatsApp, Facebook, and Instagram was time-consuming for Bangzheng’s sales teams. As lead volume grew, so did the time and effort required; most messages were often overlooked. Meanwhile, mass email campaigns lacked targeting and failed to drive engagement, with open rate dropping below 5%. 
 

Solutions with EC 

Gain actionable leads insights to reduce wasted effort  

Bangzheng’s team used EC’s customs data to access key company information, including purchase frequency, trade activity, and creditworthiness. By cross-referencing these data points, they were allowed to verify the authenticity and compliance of each lead. Hence, they could avoid unnecessary follow-ups and reduce transaction risks.  

Target the right lead with personalized bulk messaging 

With EC’s omnichannel outreach tools, Bangzheng personalized and scaled its marketing efforts. By tagging leads based on stage, industry, and interest, the team was able to segment audiences and deliver mass personalized marketing content via WhatsApp and Email. This ensured each message aligned with recipient needs, boosted content engagement, and significantly reduced manual effort.