Company Overview 

Hengwang Group, founded in 2011, is an innovative technology enterprise integrating design and R&D, manufacturing, international trade, e-commerce, online services, and logistics. With more than 2,000 employees and a factory space of 300,000 square meters, Hengwang Group offers 40 product categories and serves customers in 180 countries and regions worldwide.  
 

Key Challenges 

1. Hengwang had difficulty finding valuable prospects due to broad, unfocused outreach and the lack of effective tools, resulting in over 70% of prospects being intermediaries rather than the decision makers. Therefore, their sales cycles were unnecessarily long and inefficient.  

2. With prospects reaching out via WhatsApp and Facebook Messenger, the team struggled to manage and respond promptly, as conversations were too scattered to organize. As a result, the team often missed the window to connect with serious buyers. 
 

Solutions with EC

Efficient lead targeting through customs data  

To quickly identify direct importers of “excavator parts” in Southeast Asia and Africa over the past six months, Hengwang used EC’s customs data to filter out intermediaries such as resellers or agents by product, time, and regions. They then reached key decision-makers through verified contact information and social profiles, enabling faster and more targeted outreach.  

Unified inbox for handling multi-channel inquiries  

Hengwang centralized customer inquiries from WhatsApp, Messenger, and Instagram into EC’s inbox, allowing them to manage and reply to messages without switching apps. For those who have similar purchasing needs, the team could send personalized bulk messages with just a few clicks. In addition, real-time data metrics like message delivered, opened, and replied were provided for clear insights and better follow-up.