Company Overview 

Founded in 2014, SEESHEEN is a leading Chinese innovator in medical endoscopy. As a nationally certified high-tech manufacturer, as also known as “Little Giant” for its innovation and specialization, it ranks No.1 among domestic bronchoscope brands and exports to over 100 countries worldwide.   

Key Challenges 

1. Lead management was disorganized and scattered across different channels, leading to duplicated efforts and wasted time.   

2. Customer information was scattered across spreadsheets, emails, and personal notes, and the team struggled to maintain a consistent follow-up process. 

Solutions with EC 

Centralizing multi-channel leads to safeguard customer assets

SEESHEEN used EC to consolidate leads from multi-channel leads. Instead of juggling WhatsApp messages, Instagram DMs, Facebook, and offline events contacts, all leads flow into a centralized CRM database. This shift gave the company full ownership and visibility over every customer relationship, while EC’s assignment mechanism prevented duplicate follow-ups by automatically routing leads to the appropriate sales representatives.  

Clearer follow-up history that keeps deals moving 

Sales representatives log new leads directly into EC CRM,  link them to source channels, and organize them with custom labels for quick sorting. Conversations from WhatsApp are automatically synced into each customer’s profile, giving the team full context for every communication. With smarter follow-ups and clearer view of the pipeline, SEESHEEN reduce manual errors and closed deals 25% faster.