Company Overview

Xinhua Education Group, founded in 1988 and based in Anhui city, is a leading force in China’s vocational education industry with over 230 schools and 200,000 students nationwide. They have built a strong presence across key industries like IT, culinary arts, auto engineering, and beauty, making quality career training accessible across the country.

Key Challenges

1. Sales teams faced inefficiencies due to fragmented communication across multiple platforms and the lack of a unified system to track customer interactions end-to-end.
 

2. Customer data was too fragmented to manage effectively, resulting in inefficient marketing outreach and poor repurchase conversion performance.

Solutions with EC

Visualized Customer Journeys, helping with efficient follow-ups

EC connects consultants with major social platforms like WhatsApp, Instagram, Messenger, and LinkedIn, helping them manage all clients related interaction in one place. The system auto-syncs conversation data and builds a detailed customer profile, cutting manual CRM work and boosting efficiency and conversion performance. 

Consolidated Student Insights to Unlock Re-enrollment

For course remarketing, EC integrates with WhatsApp to help Xinhua Education build a dedicated student database. By enabling targeted bulk messaging with course materials and promotional content, EC helps uncover new learning needs and increase repeat purchase rates