Company Overview 

Founded in June 2019, Nowwa Coffee is a leading premium coffee brand with over 1,800 stores across more than 100 cities worldwide. It has rapidly grown to become one of the top three local coffee brands in China.
 

Key Challenges 

1. Limited visibility into key origin markets like Guatemala and Colombia made it hard for the sourcing team to stay ahead of price trends and supplier shifts, leaving them reactive in procurement decisions.  

2. Franchise inquiries came in through multiple channels without a unified entry point, leading to poor internal coordination, repeated follow-ups, delayed responses, and a subpar customer experience.  
 

Solutions with EC 

Stay ahead in sourcing negotiations with data-backed market visibility 

With EC’s trade market analysis, Nowwa Coffee gained timely visibility into trade dynamics across major coffee bean origins like Latin America. This allowed the sourcing team to discover more competitive and reliable suppliers and gain greater pricing power. Ultimately, they reduced costs while maintaining strict quality standards.

Efficiently reach franchise prospects with personalized bulk emails 

Nowwa Coffee consolidated inquiries from WhatsApp and Messenger into EC’s inbox, helping the team handle conversations without toggling between apps. By setting follow-up rules, they avoided overlapping outreach and kept everyone on the same page. For potential franchisees, they sent bulk messages containing brand materials such as project showcases and brand introduction. This solution significantly improved the conversion rate by 20% while cutting down on manual effort.