Company Overview 

GSD, founded in 1995 and headquartered in Shenzhen, is a high-tech enterprise specializing in R&D, manufacturing, sales, and services of medical and aesthetic equipment. Its offerings span 308nm excimer light, lasers, IPL, ultrasound devices, and skincare products.  GSD’s products are widely used by over 15,000 aesthetic clinics in more than 150 countries and regions, delivering comprehensive solutions for both clinical and lifestyle aesthetic, as well as operational support for end-user institutions.  

Key Challenges 

1. GSD faced high customer acquisition cost as they primarily relied on attending international exhibitions to reach overseas buyers. And without a reliable selling channel, it was difficult for them to accurately engage the right buyers.  

2. GSD’s sales team relied on manual email sending—a slow, inefficient process with no way to track opens or engagement. They found it hard to follow up with interested buyers, track responses, start meaningful conversations, and prioritize leads, which dragged out the sales cycle far longer than necessary.  

Solutions with EC 

Find the right buyer with trade data and verified emails

With EC’s trade data, GSD quickly identified active buyers, found verified emails of key contact like product managers or purchasing directors by using filtering feature. They also screened for high-value prospects by checking credit reports and trade network to make more informed marketing decisions.  

Personalized Email campaigns that actually convert  

GSD’s sales team used preset email templates for holiday greetings, promotions, product updates, and more to quickly create and send marketing emails in bulk. With just a few clicks, they could select a template, insert dynamic fields like customer names or purchase history, and hit sent. They also scheduled targeted campaigns based on customer preferences and local time zones, running multiple rounds to maximize reach. And eventually, they successfully improved open rates, and reply rates reached up to 15%.