Company Overview 

Bingxue is a chain of brands of ice cream, tea drinks, and freshly brewed coffee in China, headquartered in Shandong Province. As of 2024, Bingxue has expanded to over 3,000 stores across 31 provinces in China and has established a strong presence in 11 countries, including Malaysia, Indonesia, Vietnam, Singapore, the United States of America, and the Netherlands. More than 1,500 international franchise agreements have been signed, making it the second-largest Chinese F&B brand to go global. 
 

Key Challenges 

1. The team lacked efficient tools for acquiring and managing leads, relying heavily on manual work that was both time-consuming and error-prone. Customer information was too scattered to manage, making it hard to keep records accurate and up-to-date. 

2. Customer inquiries came from multiple platforms, forcing the customer service team to switch between apps for replying and follow-up. This fragmented workflow slowed the response time and increased the risk of missed messages. 
 

Solutions with EC 

Easily capture and organize leads from WhatsApp, Facebook, and LinkedIn 

To discover more partnership opportunities, Bingxue leveraged EC to collect and centralize potential franchisees from platforms like WhatsApp, Facebook, LinkedIn, and Email. Each prospective franchisee was automatically logged with full source attribution and a detailed profile, allowing the team to track and nurture potential collaborations at scale. 

Unified inbox for omnichannel communication   

To improve communication efficiency, Bingxue adopted EC’s inbox, where all messages from platforms like WhatsApp, Instagram, and Messenger are integrated into a dashboard, allowing the team to respond to all messages without switching between these apps. Every conversation was automatically synced in the CRM database, giving the team full visibility into each partnership’s progress.